Product and identity concepts: Tool Crate, Adaptive, compatible.la and Skylrk, next to LIV world studies and a flyer template in motion. Hover to scrub through a clip, click to open it.
Tool Crate5sLIV world study5.1sAdaptive5.1sSkylrk5.1s
Skylrk5.1scompatible.la5.2sAdaptive5.2sLIV world study5s
Campaign · LIV Las Vegas
Twelve months. One visual system.
Monthly motion from the LIV Las Vegas 2026 campaign: a design system built to scale across a full year of placements, made within OCA under creative director Daniel Malikyar. Scroll to move through the year, click any piece to open it.
Billboard 147:20 · 5sBillboard, February47:20 · 5.1sBillboard, January47:20 · 5.1s
Case study
The short version. Problem, role, work.
01 · Campaign system
LIV Las Vegas 2026 campaign system
LIV needed one design system that could carry a full year of announcements across ads, flyers and billboards: recognizable at a glance, and able to scale without a redesign each time.
Role
Lead / Visual Designer
Within
OCA
Creative director
Daniel Malikyar
01
The world.Designed the visual system and campaign world under Daniel Malikyar's creative direction.
02
The system.Built a sustainable, reusable system for every placement, from monthly flyers to billboards.
03
The workflow.Ran an AI-assisted pipeline from concept through finished frames and motion.
MidjourneySeedreamKlingHiggsfieldClaude CodeFigma
Billboard · artist flyer · weekend flyerDesigned within OCA
Brand film · Superpower
Your biology. Your future.
Storyboards and motion for a Superpower brand film: 1 vial, 100+ insights. Click any piece to open it.
Brand film · 1 vial, 100+ insights37.7s
Teaser · The new form of superpower: You.10.5s
Product & tech
Products and apps. Designed, and lately shipped.
10+ years across tech, wellness, entertainment and consumer brands. Product design for apps and platforms, and AI products I build myself.
Founder & Creative Director · 2025 to now
r0am.io
AI startup-validation platform. Designed in Figma, shipped with Claude Code, deployed on Vercel.
Product · launching
r0am.os
A creative operating system, designed and built in-house.
UX Product Designer · 2019
GRAMMY submission portal
UI and UX for the Recording Academy portal artists use to submit their work.
Product & Brand Design · 2024
Wheelz
Product and brand design for a payment-processing app.
UI/UX & Brand Design · 2024
OPLAE
UI, UX and brand for a fan-engagement app.
Design Director · 2023
Livegrid
Design direction for a talent-booking platform and app.
Creative Director · 2024
Celia Health
Branding, packaging and web design for modernized healthcare products.
Head of Creative · 2025
Alien Water
Packaging, web and brand design for a water CPG and media company.
Built
AI products
r33l, an AI-native content production studio. Scout, an iOS AI pre-shoot director, and ora, Apple TV generative ambient, both at PRD.
Earlier: Lead Product Designer at Supermassive and JOOX, Snapchat, Chegg, Therabody, and co-founder and product designer of Wrkflw, a wellness habit SaaS app.
