Flagship program · 90 days
Work from
one shared brain.
I help lean brand teams work from one shared brain: your brand context in one place, workflows the team runs itself, and the habits that make AI normal. Measured in 90 days.
Who it’s for
Who it’s for.
And who’s in the room.
Lean consumer brands
CPG, DTC, wellness, hospitality and music. 5 to 40 people in marketing, creative and ops, an AI-first, stay-lean mandate, and AI tools already paid for.
Who signs
Whoever set the mandate. Founder, CEO, COO or chief of staff. Joins the kickoff and Day 45.
Who runs it day to day
Your head of creative or marketing. The person everyone pings. Attends every session.
How it runs
Ninety days.
Four steps.
Week 0
Kickoff
90 minutes with leadership, your champion and the team. Day-0 pulse and baseline counts. Access and inputs.
Weeks 1 to 2
Context
A 90-minute brand rules session, then Brand Context Pack v1, set up in your tools. Weekly sessions begin.
Weeks 3 to 10
Workflows
Workflow 1 in week 3, 2 in week 5, 3 in week 7. Weekly 60-minute sessions on real work. Champion 1:1 every two weeks. Day-45 checkpoint with leadership.
Weeks 11 to 13
Measure
Day-90 pulse and counts, a 60-minute readout, and a plan for the next 90 days.
1 kickoff, 12 weekly sessions, 6 champion 1:1s, a Day-45 checkpoint and a Day-90 readout.
Scope
What’s in.
What’s not.
Included
- Brand Context Pack v1, set up in your tools
- 3 Workflow Cards, each with a recorded walkthrough
- 12 weekly team working sessions
- 6 champion 1:1s
- Shared library and a short new-hire guide
- Scorecard at Day 0, 45 and 90
- Day-90 readout and next-90 plan
- Async answers within 1 business day
Not included
- Making your deliverables: ads, decks, packaging, posts, pages
- Custom software or apps (quoted separately)
- Running the workflows for you
- A fourth workflow (a change order)
- Ongoing content production
- Tool and subscription costs
- People outside the named seats
Day 90
What we measure.
Targets, not promises.
- 0170% or more of seats use the shared context weekly
- 023 workflows running on real work, each with an owner
- 03Brief-to-approved time and revision rounds down against Day 0
- 04Fewer file, size and copy pings to your champion
- 05Leadership says “continue” at Day 45
No number on time saved is promised before the Day-0 baseline exists.
Questions
Straight answers.
Before the call.
Do you make the work for us?
No. Your team does the work in session, with me. If you ask “can you just make this?”, the answer is “let’s build it together Thursday.”
What if it isn’t working?
We check in with leadership at Day 45. Either side can stop there, and the second half isn’t due.
Do we need new tools?
No. I set things up in the tools you already pay for. If a workflow outgrows them, a custom build is quoted separately.
What do founding clients trade?
Founding clients get a founding rate. In return: case-study rights (anonymized unless you approve), access to the numbers we track, and two intros if it works.
What happens after Day 90?
You get a readout and a plan for the next 90 days. Anything after that is scoped on the results.
Tell me what
you’re building.
A few lines is plenty. I’ll point you to the right way in, or tell you if I’m not the right fit.