Lab.
Playbooks and small tools for brand teams.

01Coming soon

The Creative Playbook

A department playbook for creative teams.

A positioning exercise · The 15-word test

I help turn into .

4 / 15 words

Can they tell it back? If a competitor could use the same sentence, make another pass.

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Lab

Free guides.
No sign-up.

Start here06

STARTsoonWhich free AI app to pick
SETUPsoonSettings worth setting once
SAFEsoonPrivacy basics
SUREsoonWhy AI makes things up
WEEKsoonFree official AI courses
TENsoonWhat people actually use ChatGPT for

Ask better06

BRIEFsoonHow to brief AI
ASKMEsoonMake AI interview you first
AGAINsoonNever keep the first answer
BETTERsoonFix one sentence, not the whole thing
SHORTsoonShorter, less chatty answers
FRESHsoonWhen to start a new chat

Sound like you04

VOICEsoonMake AI write like you
BANsoonThe tells of AI writing
PICKsoonGet variety back from AI
EMAILSsoonThe three emails you keep putting off

Skip the busywork06

PLAINsoonRead a long document with AI
NOTESsoonThe note-taker already in your meeting app
NOTEBOOKsoonGemini Notebook, formerly NotebookLM
PHOTOsoonWhat AI can do with a photo
REVIEWSsoonFind what customers keep saying
PROJECTsoonStop re-explaining yourself

Go further06

RULESsoonOne-page AI rules for your team
INTERNsoonAI agents, explained simply
KEEPsoonWhat AI does and what it only helps with at work
COACHsoonAI and your brain: what the studies show
EARLYsoonHow many people use AI
REHEARSEsoonPractice a hard conversation out loud

Your lane04

FEEDsoonRead Instagram’s own signals
ANGLESsoonFree AI tools online sellers already have
LAUNCHsoonWrite app update notes people read
DROPsoonMusic release rollout basics

All guides32

STARTWhich free AI app to pickStart heresoon
SETUPSettings worth setting onceStart heresoon
SAFEPrivacy basicsStart heresoon
SUREWhy AI makes things upStart heresoon
WEEKFree official AI coursesStart heresoon
TENWhat people actually use ChatGPT forStart heresoon
BRIEFHow to brief AIAsk bettersoon
ASKMEMake AI interview you firstAsk bettersoon
AGAINNever keep the first answerAsk bettersoon
BETTERFix one sentence, not the whole thingAsk bettersoon
SHORTShorter, less chatty answersAsk bettersoon
FRESHWhen to start a new chatAsk bettersoon
VOICEMake AI write like youSound like yousoon
BANThe tells of AI writingSound like yousoon
PICKGet variety back from AISound like yousoon
EMAILSThe three emails you keep putting offSound like yousoon
PLAINRead a long document with AISkip the busyworksoon
NOTESThe note-taker already in your meeting appSkip the busyworksoon
NOTEBOOKGemini Notebook, formerly NotebookLMSkip the busyworksoon
PHOTOWhat AI can do with a photoSkip the busyworksoon
REVIEWSFind what customers keep sayingSkip the busyworksoon
PROJECTStop re-explaining yourselfSkip the busyworksoon
RULESOne-page AI rules for your teamGo furthersoon
INTERNAI agents, explained simplyGo furthersoon
KEEPWhat AI does and what it only helps with at workGo furthersoon
COACHAI and your brain: what the studies showGo furthersoon
EARLYHow many people use AIGo furthersoon
REHEARSEPractice a hard conversation out loudGo furthersoon
FEEDRead Instagram’s own signalsYour lanesoon
ANGLESFree AI tools online sellers already haveYour lanesoon
LAUNCHWrite app update notes people readYour lanesoon
DROPMusic release rollout basicsYour lanesoon

Lab.Playbooks and small tools for brand teams.