10+ years. 50+ brands.
Ryan Rosenthal.
AI that stays on brand.
Creative direction first. Code second.
I help lean brand teams put their brand in one place, with AI workflows the team runs itself.
About
I’m Ryan.
A creative director who builds.
Creative direction usually lives in scattered references, feedback threads, and a few people’s heads. As more people and AI tools get involved, it gets harder to carry through.
My work sits in that gap. I set the direction with you (what good looks like for your brand), then build the system your team uses to make it. AI where it helps. Not where it doesn’t.
Work with me
Two ways in.
Both start with a call.
Flagship program · 90 days
One Shared Brain 90-Day Program
I help lean brand teams work from one shared brain: your brand context in one place, workflows the team runs itself, and the habits that make AI normal. Measured in 90 days.
- Length
- 90 days
- Seats
- Up to 6
- Founding spots
- 3
Demo workspace · example brand
Day 45 checkpoint · either side can stop
How it works
How it works.
Three plain steps.
- 01Start with taste.
- 02Map the real work.
- 03Build the system.
- 04Keep the human in it.
Book a 20-min call
A free intro. Tell me what you’re building and where it gets stuck.
Map where brand + AI are out of sync
We look at how work actually gets made, and where your brand and your AI tools pull apart.
Written plan, or start the 90-day build
Leave with a clear written plan, or start the 90-day build and make it the way your team works.
Free plan
A clearer plan.
Your next move.
Free · No obligation
Your Personal AI Plan
A complimentary plan for your brand or team. What to focus on, where AI actually helps, and where to start.
This is a starting plan. Larger strategy, builds, and retainers are scoped separately.
What you get
A clear priority.
Where to put your attention first, with a reason behind it.
Where AI fits.
Which parts of your work AI should help with, and which should stay human.
A practical next step.
A place to begin. Use it yourself, or build it with me.
How it works
- 01Tell me what you’re making.The brand, the ambition, the part that feels stuck. Messy notes are welcome.
- 02I’ll find the useful thread.Your goals, your team, how the work gets made today.
- 03Leave with a direction.A focused plan, a reason behind it, and somewhere good to begin.
Things I’ve built
Products with
their own front doors.
Proof
The work so far.
Across 50+ brands.
Years in brand and design
10+
Brands worked with
50+
Past work with Snapchat, Universal Music Group, the Recording Academy and MUD\WTR. Speaking at Lightning in a Bottle 2026.
See the workTell me what
you’re building.
A few lines is plenty. I’ll point you to the right way in, or tell you if I’m not the right fit.