Tabs
Tabs.co
Brand Strategy / Campaign Design / Merchandise / 2024
Pleasure is tasty. Sex chocolate that doesn't hide what it is. The brand walks a line—playful but not crude, sexy but not explicit. A new era of CPG.
Brand StrategyCampaign DesignMerchandise
01
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Comprehensive brand strategy and campaign design for a "sex chocolate" brand. Evolved tonality, targeted ad campaigns, merchandise, and social strategy. References: Skims meets Playboy meets Liquid Death. "& so is chocolate."
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